Strategic Finance to scale BEVERAGE & CPG COMPANIes
Do you feel in control of the financial complexities of your business?
Cut through the chaos and focus on the primary drivers that matter most. With the right approach, you'll gain the clarity you need to set yourself up for sustainable growth.
I offer a solution to help you develop and implement a clear financial operating framework, which will shine a light on your finances, reduce your anxiety, and allow you to focus more energy on growing your business.
Does this sound like you?
“I’m not sure how much runway I have until I need more funding.”
“I’ve just received funding and need to prepare monthly updates.”
“I need help building out a detailed Revenue model.”
“I want to make sure I’m maximizing my valuation for the next funding round".
“I need to create trackable KPIs to support my forecast.”
“I’m not sure what costs to anticipate as the business grows.”
“I want to understand the impact of different scenarios.”
“My investors are asking too many finance questions and I can’t focus on business.”
“I’m worried all cash is being eaten up by inventory.”
“I need help creating the Board pack.”
I can help create greater visibility into your numbers and provide clarity around your path to growth.
solution includes.
Cash Flow Visibility
Understanding your expected cash balance is critically important for early stage businesses. Including accounting for Balance sheet items and differentiating between committed and non-committed spend.
Budget & Forecasts
Create an annual Budget, alongside a 12 month rolling forecast. The Budget sets the intended direction, but the forecast allows us to track against known changes.
3 Year Strategic Plan
The roadmap for the next 3 years of the business. Critical to schedule further funding requirements and planning head count. Built to enable review of multiple scenarios to ensure the business is secure even if its hits some unexpected issues.
Reporting Framework
Creation of the fundamental reports, including monthly financials, Board packs and investor updates.
Include KPIs and Drivers (identified during Onboarding process) to manage individuals and departments.
Operational Excellence
Process map your business operations and use this to identify areas of risk, opportunity and potential efficiencies. Particularly important for CPG companies managing inventory.
Data Driven Insights
Ensure all data sources are being fully utilized for business insights. Create a central hub (single source of truth) and use this to make informed decisions. (Especially around Marketing spend).
Recognize the difference between reversible and irreversible decisions to increase speed of decision making.
FAQs
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I can support businesses of all sizes.
1 to 1 calls are typically useful for $0 - $1M annual revenue companies.
Monthly Volante system is used to help $1M - $50M revenue companies.
Advisory work is useful for companies > $50m in annual revenues.
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I specialize in CPG companies with specific expertise in drink brands.
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I do not perform bookkeeping services.
However, I work with, and can help onboard an outsource finance solution that will be suitable for up to $50m in revenues.
Companies I’ve worked with
“Phil has been a finance partner for Olipop since we launched in 2018. His support has been invaluable through all stages of our growth, and he has played a key role in helping us evolve into the company we are today. ”
David Lester, Founder, Olipop