Growth won’t break your business. A weak structure will.

I help beverage and CPG brands build the financial and operational structure needed to scale beyond $50M without losing control.

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Trusted by founders building category-leading brands.

  • Olipop

    I partnered with the founders from pre-revenue to $250M+, building the financial structure that supported scale and stepped in as CFO during a critical growth phase.

  • Trip

    I work with the UK executive team and helped them allocate capital for their entry in to the US. We pressure-tested their launch strategy, identified gaps, and adapted plans to the realities of the US market.

  • Beekeeper Coffee

    I work alongside the President and founders. We built an operating structure to manage finance and operations, and layered in automation and AI to keep the team lean.

  • Bawi

    I advise the founding team, I help bring discipline to financials, align deliverables to the revenue targets, and support keeping them on their path to profitability.

The cracks usually appear before the numbers do.

As brands grow, complexity arrives faster than most founders expect.

Inventory builds get larger. Cash becomes tighter. Decisions become more expensive.

The brands that scale successfully aren’t always the ones with the best products. They’re the ones with the right structure underneath them.

  • How much inventory should I buy?

  • Will I have enough cash?

  • Can I trust these numbers?

Structure creates confidence.

The right structure gives founders clarity on performance, confidence in decisions, and control as the business grows.

My role is to help build that structure and make sure it evolves with the business.

  • Most founders don’t know whether they’re ahead or behind.

    I’ve seen what successful brands had in place at $3M, $10M, $25M and $50M in revenue. I show you where your business stands today, where the risks are emerging, and what needs to be in place for the next stage of growth.

  • We design the reporting, planning, inventory and operating processes needed for your next stage of growth.

  • We implement the structure, improve workflows and create clear ownership so the business can operate consistently as it scales.

  • I provide ongoing guidance to help founders make better decisions and spot issues before they become expensive.

  • “There are a number of people who I would put in the category ‘we wouldn’t be here without them. Phil is one of them.

    Phil has worked with Ben and I to provide strategic finance support across two ventures and help us scale. He is a calm head in the most troubled waters and someone every early stage founder would want in their corner.”

    David Lester, Co-Founder at Olipop

  • “Phil brought much-needed structure and clarity to our financial operations at a critical stage of growth. He translated complex financial concepts into clear, actionable insights for our leadership team, enabling smarter decision-making across the board.”

    Victor Guardiola, Co-Founder at Bawi

  • “Phil brought immediate clarity and discipline to our financial operations. We now make decisions with confidence because the systems are dependable.”

    Graham Neuburger, President at Beekeeper Coffee

  • “Phil was instrumental in establishing a strong financial foundation for Truemed, setting us up for future success. His expertise in building out our initial processes was critical during a period of rapid growth, and we are incredibly grateful for his contributions.”

    Justin Mares, Founder at Truemed

  • "Phil brought clarity and structure at a critical moment in our US expansion, helping us make smarter decisions on budgeting and capital allocation as we scaled.

    His approach meant we grew fast, but also with control and confidence."

    James Edmunds, President at Trip

About me.

I’ve spent 20+ years in finance, starting in online gaming where risk and capital allocation are core. Today, I apply that thinking to CPG, helping founders install financial structure, control cash, and scale with discipline.

More about me.

Get Clarity.

If your finance and operations are starting to feel stretched, fix it before it breaks.

I’ll walk through your current setup, show you where you’re losing control, and map out the system you actually need to scale.

Book a Structure Review.